How Employers Can Support The Modern Family With Next Generation Benefits

Sep 19,2022

Read Time 3 Minutes
Happy lesbian couple feeling movements of baby belly of the expectant mother

Building Healthy Families: Infographic

Employers understand that supporting working parents leads to more engaged, innovative employees as well as a healthier bottom line. In fact, employers that support parents and parents-to-be achieve 5.5x more revenue growth due to increased innovation, higher productivity, and greater talent retention. Employers also recognize this support needs to be broader and more personalized than ever before, with a focus on providing digitally-enabled resources for the entire family journey, from preconception to parenthood, reducing health disparities and improving birth outcomes, and connecting employees to virtual care and personalized 24/7 support. Helping employees build healthy families can help attract, retain, and engage employees while lowering costs — and it also makes a real difference in the lives of working parents and our communities.

 

View the infographic below to discover how families are changing, along with learning more about why they need more inclusive, personalized support to build healthier families.

 

Sydney Health is offered through an arrangement with Carelon Digital Platforms, a separate company offering mobile application services on behalf of your health plan. ©2020-2022 The Virtual Primary Care experience is offered through an arrangement with Hydrogen Health.

Help your employees build healthy families

 

Modern families are changing — and so are their needs

 

Higher expectations for work benefits

  • 30% of Black, Hispanic, LGBTQIA+, and younger employees have considered changing employers for better health benefits1

  • 60% of working parents say the challenges of the last two years have made them realize their work benefits are insufficientto both meet their needs at home and get their jobs done2

 

More inclusive definitions of family

  • 48% of LGBTQIA+ millennials are planning to expand their families1

More single parent households

  • 21% of children lived with a mother only in 20203

 

Providing more inclusive support for today’s parents delivers meaningful results

 

Employers that support parents and parents-to-be achieve:

  • 5.5x more revenue growth due to increased innovation, higher productivity, and greater talent retention.4

  • 31% lower neonatal intensive care unit (NICU) spend with the adoption of healthy pregnancy programs, in addition to 10% lower C-section rates, 6% lower preterm births, and 95% member satisfaction.5

Working parents who feel supported by their employers are:

  • 12x more likely to adapt to change.4

  • 35x more likely to recommend their employer.4

  • 41% less likely to leave their jobs.6


What to look for in next-generation family support

  • Digital tools that offer personalized 24/7 support with health risk tracking tools and artificial intelligence-driven “next best action” guidance

  • Virtual care options that enable convenient access to prenatal consultations, at-home monitoring, postpartum follow-up visits, lactation support, and behavioral health screenings

  • Personalized support that is backed by data-driven insights — from maternity health advocates and nurse case managers, with omnichannel communication, such as chat and email

  • Expanded preconception, maternity, and postpartum support for diverse and LGBTQIA+ populations

  • Fertility programs and support for family planning

  • Child care benefits and enhanced connections to community resources

Helping employees throughout the journey of parenthood

 

By providing a suite of digitally enabled, personalized resources to help employees build healthy families, you not only attract, retain, and engage employees while lowering costs — but also make a real difference in the lives of working parents and our communities.

 

Want to learn how your company can help build healthy families with our robust, next-generation benefits? Contact your Anthem representative.

 

1 Maven Clinic Co.: Three Predictions for the Next Era of Family Benefits (2022): mavenclinic.com.

2 Bright Horizons Family Solutions: 8th Annual Modern Family Index (2022): brighthorizons.com.

3 United States Census Bureau: Percentage and number of children living with two parents has dropped since 1968 (accessed August 2022): census.gov/library/stories/2021/04/number-of-children-living-only-with-their-mothers-has-doubled-in-past-50-years.html.

4 Maven Clinic Co.: Parents at the Best Workplaces™ (2020): mavenclinic.com.

5 Anthem internal data, 2020.

6 Cleo Labs, Inc.: Seven insights on investing in working families now and moving forward (accessed August 2022): hicleo.com.

The Virtual Primary Care experience is offered through an arrangement with Hydrogen Health.