Predictive, Proactive, And Personalized: The Future Of Advocacy And Data In Healthcare
Sep 12,2023
Read Time 2 Minutes
In today’s competitive job market, businesses are focused on recruiting and retaining top talent — and attractive benefits are a large part of this equation. As employee needs drive more customized health solutions, advanced data and analytics are quickly becoming the foundation of care. Integrated and cohesive technology is bridging the gap between care teams and people, bringing with it a new era of proactive and personalized support.
Health solutions must be hyper-personalized to accommodate a growing emphasis on customer satisfaction and value-driven care. The cornerstone of engagement and improved health outcomes lies in the ability to analyze millions of data points and transform them into actionable, relevant, and timely insights. This approach not only eliminates information gaps, but identifies emerging risk factors and enables real-time triage to provide the right support at the right time.
Health partners like Anthem leverage analytics to help employers offer proactive and personalized care for employees and their families. Advanced data insights can:
- Predict and help prevent future illnesses through appropriate and timely care interventions.
- Help your employees proactively manage their daily health needs.
- Protect and support employees through unexpected health concerns and events.
Anthem’s advocacy strategy, Total Health Connections, combines traditional data like medical and pharmacy claims with other, nontraditional data points like personal preferences, behavioral analysis, and social determinants of health. This illuminates opportunities for Anthem’s family advocates to create more meaningful interventions, ensuring a comprehensive health approach supported by personal connections and digital resources.
Anthem’s advocates are highly trained, with exceptional customer service skills, a passion for their work, and empathy for each person they interact with. They transcend the role of mere responders by actively listening to your employees’ concerns. Advocates focus on understanding each person’s unique situation to uncover any additional “silent” needs or risk factors. This empowers advocates and providers to remove barriers to care and tailor effective next steps. In addition to collaborating with your employee’s doctors, their care experience is complemented by digital capabilities that bring timeliness, relevance, and accessibility to every interaction.
In this era of transformative healthcare, employers should aim to invest in solutions leveraging data-driven insights and advanced analytics. By doing so, employers can embrace collaborative solutions providing earlier interventions, drive lower costs of care, and offer proactive, personalized health support for each employee.